Juska GlánJun 22, 202010 minMarketing data: how to guide your marketing with analyticsMarketing data is often talked about but seldom described. We wanted to shed some light on the matter and help marketers to use their data.
Juska GlánJul 12, 20195 minMarketing ROI Formula ExplainedMarketing ROI tells whether your marketing is rocking or rolling. Read more to learn how to calculate the figure!
Jouni LeskinenJan 15, 20193 min3 Must Read Books to Understand Performance AnalyticsModern marketing is full of data and that leads to analytics. Read these books to make sense from out of it all!
