You get what you measure, but marketing measurement may be simply too outdated and incomplete to deliver best possible results. Marketing...

Back in the days when I was working as a consultant and we did a lot of BI dashboard projects and quite often a project seemed like it...

Marketing data is often talked about but seldom described. We wanted to shed some light on the matter and help marketers to use their data.

Modern marketing is full of data and that leads to analytics. Read these books to make sense from out of it all!