Marketing Analytics

Jouni Leskinen

5 ways your marketing measurement is destroying ROI and how to fix it

You get what you measure, but marketing measurement may be simply too outdated and incomplete to deliver best possible results. Marketing...

Jouni Leskinen

How CMO can reduce 99% and marketing data analyst 100% time spent on analytics and reporting

Back in the days when I was working as a consultant and we did a lot of BI dashboard projects and quite often a project seemed like it...

Juska Glán

Marketing data: how to guide your marketing with analytics

Marketing data is often talked about but seldom described. We wanted to shed some light on the matter and help marketers to use their data.

Jouni Leskinen

3 Must Read Books to Understand Performance Analytics

Modern marketing is full of data and that leads to analytics. Read these books to make sense from out of it all!