Jouni LeskinenFeb 14 min5 ways your marketing measurement is destroying ROI and how to fix itYou get what you measure, but marketing measurement may be simply too outdated and incomplete to deliver best possible results. Marketing...
Jouni LeskinenSep 9, 20215 minHow CMO can reduce 99% and marketing data analyst 100% time spent on analytics and reportingBack in the days when I was working as a consultant and we did a lot of BI dashboard projects and quite often a project seemed like it...
Juska GlánJun 22, 202010 minMarketing data: how to guide your marketing with analyticsMarketing data is often talked about but seldom described. We wanted to shed some light on the matter and help marketers to use their data.
