Jouni Leskinen
5 ways your marketing measurement is destroying ROI and how to fix it
You get what you measure, but marketing measurement may be simply too outdated and incomplete to deliver best possible results. Marketing...
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Jouni Leskinen
- Sep 9, 2021
- 5 min
How CMO can reduce 99% and marketing data analyst 100% time spent on analytics and reporting
Back in the days when I was working as a consultant and we did a lot of BI dashboard projects and quite often a project seemed like it...
Juska Glán
- Nov 4, 2019
- 6 min
Data visualization: only a visualization tool or a data platform?
How to start benefiting from data? Our blog goes through the differences of data visualization tool and data platform.
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