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Madtrix Privacy Policy

Last Modified: February 24th, 2021


This is the Privacy Policy of Madtrix (Madtrix Oy). Madtrix (“us”, “we”, or “our”) operates in Helsinki Finland and on internet site (the “Site”). The “Service” or “Subscription Service” refers to our SaaS product Madtrix, which is intended to be used for data analytics purposes.


We at Madtrix (Madtrix Oy and our affiliates) are committed to protecting your privacy. This Privacy Policy applies to both our Website ( and our Service. This Privacy Policy governs our data collection, processing, and usage practices. It also describes your choices regarding use, access, and correction of your personal information. If you do not agree with the data practices described in this Privacy Policy, you should not use the Website or the Subscription Service.


This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of Personal Information we receive from users of the Site and/or the Service. We use your personal information only for providing and improving the Site and/or the Service. By using the Site and Service, you agree to the collection and use of information in accordance with this Privacy Policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at


If you have any questions about this Privacy Policy or our treatment of the information you provide us, please write to us by email at

1. Information about Data Collection and Use

While using our Site or the Service, we may ask you to provide us with certain personally identifiable information (“Personal Data”) that can be used to contact or identify you or your company. Personally identifiable information may include: your name, email address, postal address, phone number.

We collect the above mentioned personal data directly from you when you sign up for the service. If you do not provide us with your above mentioned personal details, we may not be able to enter into an agreement with you.

In addition, we may collect technical data such as IP address, operating system, web browser, and browsing history on domain and other Madtrix web properties, prior to entry into the agreement. This data may be combined with your personal data so that we may create optimized and efficient services and provide further analysis to improve sales, delivery and customer experience of our Services.

2. Your Personal Data Processor

Madtrix Oy (“Madtrix” or “We”)
Company ID: 2889943-3
VAT Number: FI28899433

Address: Rautatieläisenkatu 6, 00520 Helsinki


Contact person in case of matters relating to the processing of personal data: Jouni Leskinen, CEO,

3. Data Processing Purposes

We may process your personal data for the following purposes:

  • Identification and authentication

  • Concluding the agreement with you or the legal entity you represent

  • Maintaining a contractual relationship with you or the legal entity you represent, including invoicing, providing you with support for the services under the agreement, Troubleshooting

  • Sending you or the legal entity you represent necessary updates regarding the Services under the agreement and changes in our Terms and Conditions or this Privacy Policy

  • Statistical and analytical purposes

  • Services improvement

  • Additional services


We use personal data to generate reports and statistics regarding the use of our services. Where possible, we use anonymized data or non-personal data in these activities.

To the extent, we process the personal data with the aim to improve our services the legitimate interest pursued by us is the development of our business and processes. We strive to limit the use of personal data in this context to the minimum and will process your personal data as necessary towards the mutual benefit of improving and optimizing our Services.

4. Data Processing and Data Storing

We may process personal data to provide data analytics and other services to our customers. “Customer data is stored on our systems.” The data stored on our systems is strongly encrypted both in motion and at rest. Any stored data is deleted permanently once the data is unnecessary or when you cease the use of our systems.


Madtrix is constantly monitoring Service security and pays attention to the absolute privacy of Customer Personal data:

  • Our staff is trained regularly for handling data and our systems are monitored constantly.

  • Our staff has access as needed.

  • For any data, we process, your data is extremely restricted.

  • We will never sell your Personal Information to any third party.

  • In some cases, you may be given the option and/or have chosen the option to have your data processed in a specific region(s) or in a specific data center(s). In such cases, we will ensure such processing will happen in a specified manner and any changes will be communicated to you.

  • Madtrix uses official APIs (Application Programming Interfaces) for accessing data whenever possible. Data transfers are done using SSL encrypted HTTPS connections.

  • For logging into most of the data sources (eg. Google, Facebook, Microsoft, Salesforce or Hubspot), our tools use OAuth.

  • With Social/Digital Media services, our tools will only have the rights to access the data you have enabled and nothing else on your account on those services. Only your public profile will be available to us. You can revoke Madtrix’s right to access your data at any point from your account control panel in specified Digital/Social Media service.

  • There may be services that still require you to type your username and password, or API key, into our tools. Any tokens, keys or passwords are stored encrypted in our systems.

  • Our data processing and storage happens in monitored and highly scalable, best-in-class data centers managed by our technology partners Microsoft Azure, Amazon Web Services or Google Cloud, Snowflake and ThoughtSpot. 


If Madtrix Oy or its assets are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered by Madtrix on the Website and the Service. In this event, you will be notified via email or a notice on our website, of any change in ownership, uses of your Personal Information, and choices you may have regarding your Personal Information.

We reserve the right to use or disclose your Personal Information if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a law, court order, or legal process.

5. Recipients of Personal Data

When processing your personal data for the purposes described above, we may transfer the personal data to the following third parties:

  • Intercom, customer data, customer service

  • Google, customer and traffic analysis

  • Google, advertising and marketing

  • LinkedIn, advertising and marketing

  • Facebook, advertising and marketing

  • Hubspot, customer relationship management, marketing

  • Stripe, payments processing

  • Paypal, payments processing

  • Braintree, payments processing

  • Freshdesk, customer support

  • Slack, customer support

  • Sendgrid, transactional email

  • Breezy HR, job applicants tracking system

  • Amazon Web Services, servers, and infrastructure

  • Google Cloud Platform, servers, and infrastructure

  • Microsoft Azure, servers and infrastructure

  • Snowflake, servers and infrastructure

  • ThoughtSpot, servers and infrastructure

  • Calendly, customer support & communications

  • Mailchimp, advertising and marketing

  • Hotjar, customer and traffic analysis


We may also transfer personal data to the relevant authorities in Finland or abroad where such authorities have a legal right to receive the information.

6. Safeguarding Personal Information

We take data protection seriously. We use various technical measures to prevent unauthorized access to the information you submit us through our website or the Service, and also any wrongful use of this information.


Personal Data is collected to databases that are protected by firewalls, authentication, and other technical means. Databases and backups thereof are located in secure premises and only certain persons, designated beforehand, may access the data.

When especially confidential information is being collected or transferred, e.g. credit card information, we use TSL/SSL (Transport Layer Security/Secure Sockets Layer) encryption technology. TSL/SSL makes the information transferred between us unreadable to outsiders. This security precaution is operational whenever a key or a lock icon is visible on the bottom corner of your browser window (the icon you see depends on the browser you use).

7. Transferring Personal Data to Outside of the EU/EEA

We may transfer your personal data outside the European Union or the European Economic Area in connection with the purposes stated in this Privacy Policy. Your personal data may be transferred to the United States, and/or other non-EU jurisdictions, as applicable.


If personal data is transferred outside the EU/EEA, we ensure that the personal data is transferred in accordance with the applicable law, for example, by using standard agreements approved by relevant authorities (where necessary) or by ensuring that the recipient of the data participates certification schemes, including the EU-US Privacy Shield.

8. Your Access to Your Personal Data

You have the following data protection rights:

  • You can request access, correction, updates or deletion of your personal information.

  • You can object to the processing of your personal information, ask us to restrict the processing of your personal information or request portability of your personal information.


If we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

To exercise any of these rights, please contact us at We will respond to your request to change, correct, or delete your information within a reasonable timeframe and notify you of the action we have taken.

9. Retention of Personal Information

We retain Personal Information that you provide to us where we have an ongoing legitimate business need to do so (for example, as long as is required in order to contact you about the Subscription Service or our other services, or as needed to comply with our legal obligations, resolve disputes and enforce our agreements).


When we have no ongoing legitimate business need to process your Personal Information, we securely delete the information or anonymize it or, if this is not possible, then we will securely store your Personal Information and isolate it from any further processing until deletion is possible. We will delete this information from the servers at an earlier date if you so request.

10. Cookies

Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web-site and stored on your computer’s hard drive. Like many sites, we use Cookies to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site or the Service.

We store the following cookies on the website and Services when you use our properties.

  • Session cookie used by the application to store state between page views (such as your current logged-in information)

  • Google Analytics and Google Ads tracking cookies for tracking page views

  • Wix Cookies for settings while browsing the main site

  • Bing Ads tracking

  • Facebook Pixel for tracking cookies for page views

  • Calendly for sending calendar invitations

  • Mailchimp for additional services by user consent

  • HubSpot for chat-bot, collecting audience for an email list, tracking existing customers

  • LinkedIn for tracking cookies for page views and advertising

11. Security

The security of your Personal Information is very important to us. Our data processing and storage is on Microsoft Azure. Madtrix is built on Microsoft Azure and uses Microsoft’s security, privacy and compliance tools to protect all customer data and meeting compliance requirements. More detailed information about Azure platforms security can be found from Microsoft Azure Trust center at

The data on the Madtrix data platform is encrypted in transit (over the network) and at rest (nonvolatile storage), giving you end-to-end encryption. Encryption at rest is a phrase that commonly refers to the encryption of data on nonvolatile storage devices, such as solid-state drives (SSDs) and hard disk drives (HDDs). Madtrix stores its primary databases on SSDs. Its media attachments and backups are stored in Azure Blob storage, which is generally backed up by HDDs. With the release of encryption at rest all databases, media attachments, and backups are encrypted.

Encryption in transit is a mechanism of protecting data when it is transmitted across networks. On Madtrix data platform data in transit uses industry-standard secure transport protocols, such as TLS/SSL

All client-to-service interactions are SSL/TLS 1.2 enforced. Also, all intra datacenter and cross datacenter replication are SSL/TLS 1.2 enforced.

All Madtrix passwords are encrypted and stored in an encrypted database. Database encryption keys are encrypted and protected by the transparent data encryption protector. The protector is either a service-managed certificate (service-managed transparent data encryption) or an asymmetric key stored in Azure Key Vault (Bring Your Own Key).

For the authentication of data sources using OAuth2 (facebook ads, google analytics, etc.) the user's authentication credentials are not stored on Madtrix. The connection is based on a token that Madtrix receives from the data source OAuth2 service during the authentication of the data source API.



12. Links To Other Sites

Our Site may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. Madtrix has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third-party sites or services.

13. Madtrix Website Analytics

Madtrix works with 3rd party providers to obtain the information regarding traffic on Madtrix websites, including pages viewed and the actions taken when visiting and other Madtrix web properties; to serve our advertisements on other websites and elsewhere online; to provide us with information regarding the use of our websites and the effectiveness of our marketing efforts.

Above mentioned partners may collect certain information about your visits to and activity on Madtrix websites, they may set and access their own tracking technologies on your device (including cookies and web beacons), and use that information to show you targeted advertisements.

We use Google AdWords Remarketing and other similar services (e.g. retargeting) to advertise Madtrix across the Internet.

These services will display relevant ads tailored to you based on what parts of Madtrix websites you have viewed by placing a cookie on your device. This cookie does not in any way identify you or give access to your computer. It helps us to customize our marketing to better suit your needs and only display ads that are relevant to you.

14. Privacy of Children and Dependants

Madtrix does not consciously request personal information from users under 18 years old, and Madtrix’s websites and Services are not intended for users below this age. Minors may not make purchases or other purchasing actions via this website without the consent of their parents or legal guardians unless the relevant legislation so permits. If you believe that we have collected information about a child under 18, please contact us at, so that we may delete the information.

15. Changes to this Privacy Policy

Madtrix Oy may update this Privacy Policy from time to time. Privacy Policy is published on our website at You are advised to review this Privacy Policy periodically for any changes.

16. Contact Information and Submitting Requests

If you have any questions, requests, feedback or concern about this Privacy Policy, please contact us at We may reject requests that are unreasonably repetitive, excessive or manifestly unfounded.

You can request information from Madtrix at any time about which Personal Data Madtrix processes about you and the correction or deletion of such Personal Data. We aim always to find a solution directly with you in case of possible disagreement. You can also make a complaint to the data protection authority if you consider that your personal data is being processed unlawfully.

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