You get what you measure, but marketing measurement may be simply too outdated and incomplete to deliver best possible results. Marketing...

Back in the days when I was working as a consultant and we did a lot of BI dashboard projects and quite often a project seemed like it...

Marketing data is often talked about but seldom described. We wanted to shed some light on the matter and help marketers to use their data.

Read an example case on how a badly managed marketing solution can destroy marketing's business value.

How to start benefiting from data? Our blog goes through the differences of data visualization tool and data platform.

Data-driven marketing has been a hot topic for some years now. But what is it actually? Read & learn some principles to follow.