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Jouni Leskinen

Feb 1, 2022
4 min

5 ways your marketing measurement is destroying ROI and how to fix it

Jouni Leskinen

Sep 9, 2021
5 min

How CMO can reduce 99% and marketing data analyst 100% time spent on analytics and reporting

Juska Glán

Jun 22, 2020
10 min

Marketing data: how to guide your marketing with analytics

Jouni Leskinen

Mar 3, 2020
4 min

Destroying business value: an example from badly managed marketing dashboard & data solution

Juska Glán

Nov 4, 2019
6 min

Data visualization: only a visualization tool or a data platform?

Jouni Leskinen

Sep 2, 2019
6 min

What is data-driven marketing?

Juska Glán

Jul 12, 2019
5 min

Marketing ROI Formula Explained

Jouni Leskinen

Jan 15, 2019
3 min

3 Must Read Books to Understand Performance Analytics

Modern marketing is full of data and that leads to analytics. Read these books to make sense from out of it all!

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