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Marketing data

Jun 22
10 min

Marketing data: how to guide your marketing with analytics

Marketing data is often talked about but seldom described. We wanted to shed some light on the matter and help marketers to use their data.

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jounileskinen

Mar 3
4 min

Destroying business value: an example from badly managed marketing dashboard & data solution

Read an example case on how a badly managed marketing solution can destroy marketing's business value.

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Juska Glán

Nov 4, 2019
6 min

Data visualization: only a visualization tool or a data platform?

How to start benefiting from data? Our blog goes through the differences of data visualization tool and data platform.

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jounileskinen

Sep 2, 2019
6 min

What is data-driven marketing?

Data-driven marketing has been a hot topic for some years now. But what is it actually? Read & learn some principles to follow.

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Juska Glán

Jul 12, 2019
5 min

Marketing ROI Formula Explained

Marketing ROI tells whether your marketing is rocking or rolling. Read more to learn how to calculate the figure!

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jounileskinen

Jan 15, 2019
3 min

3 Must Read Books to Understand Performance Analytics

Modern marketing is full of data and that leads to analytics. Read these books to make sense from out of it all!

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