Data warehouse as a service
By connecting Madtrix to your digital advertising platforms such as Facebook, Google Ads, Adform, and Display&Video 360 you get instant automated data platform and benefits of data-driven marketing.
ONE SINGLE SOURCE OF TRUTH
Centralize data and automate marketing intelligence without data silos. Make insights accessible for all internal and external stakeholders.
SAVE TIME, MONEY AND EFFORT
Add value and create profitability through automated measurement and KPIs. Don't get stuck to managing data manually and maintaining tech. Get instant results.
CUT YOUR COSTS
Cut your marketing costs with automated platform. Raise your profitability and discover new ways to grow with improved business decisions with newly found operation efficiency.
GET THE RIGHT EXPERTS TO HELP YOU
Could your results and processes be even better? We have the right data science and BI people to support your growth. Ask more about our marketing profitability services.
Manage your data in a way that it can be used to systematically drive business results
Let's talk more about what you could do with your data.
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What to expect:
Evaluation of your current situation.
Identifying the desired state.
Recommendations and/or a solution for the transformation.
Increase agility and operational efficiency with contextual data layer
Contextual data layer is business data and metadata which adds relationships on the data. Changing the point of view on data can be done by changing the contextual layer without the need to change the operational data.
Centralize and tie your data together
Integrate all important data like programmatic, advertising, organic, website, sales and customer data to a marketing data warehouse. Tie all information together in a unified marketing data model to have data capabilities that systematically drives business results
Manage accounts and campaigns to get cross platform view and reference data for performance
Connect accounts to business units to get organizational view to your performance. Define cross platform campaigns, set budgets and KPI targets for campaigns to understand where you are compared to your goals. Add information to campaign data to increase the value of data.
Map campaign specific customer journeys and funnels to optimize performance
Map customer journeys from acquisition channels to website and all the way to the sale and even to retention and referrals. Identify gaps and bottle necks and optimize all points of the journey.