Take control over your data and improve the efficiency of marketing
We help marketing teams to use data to systematically drive business results with marketing data as a service for Snowflake data warehouse
What can our platform do for you?
Ready-to-use marketing data schemas directly to your own Snowflake account
Help your company to be more efficient and take all the strain from custom build integrations and data mangling.
Madtrix saves your resources with the direct integration from Madtrix data platform to Snowflake data warehouse.
Top of the class connectors an data pipelines for data refined with contextual business data maintained by business users on Madtrix user interface.
The power of centralized democratized data for your team
Centralized data opens up the possibility to have the discussion around the same data across all of your important stakeholders.
Give your team, stakeholders, or customers the best possible access to your metrics, KPIs and Insights.
Contextual layer on top of unified data model
Contextual layer is metadata that ties operational data together. Create cross platform views and customer journeys for campaigns and optimize.
Change the view point to data without making changes the operational data. Madtrix analytics adopts to business instead of business needing to adopt to the available data.
Marketing data warehouse as a service for marketing
Madtrix connects, collects, unifies your data from programmatic buying, ad platforms, social media, website, customers and sales. Start managing your data with Madtrix's powerful data management capabilities and bring all of your data together in a unified data model
ALL DATA INTEGRATED INTO UNIFIED DATA MODEL
Integration of cross platform marketing data on a data platform with unified marketing data model. web analytics data and detailed datasets for machine learning and artificial intelligence use cases
AGILITY WITH CONTEXTUAL DATA LAYER
Madtrix adds a special metadata layer on top of operational data which explains the relationships in the data. This means agile analytics, where the view point on the metrics can be changed with a few clicks. Actionable data for faster analytics.
Madtrix brings together marketing investments like media cost, non working cost with financial metrics, modern marketer is expected to communicate results in the language of business.
IMPROVE OPERATIONAL EFFICIENCY
Challenging times hit marketing investments and budget cuts are on the table. Improve operational efficiency through automation and discover new ways to grow with improved business decisions.
GET THE RIGHT EXPERTS TO HELP YOU
Are you not satisfied with your analytics and reporting? Could your results and processes be even better? We have the right data science and BI people to support your growth.
What makes Madtrix different?
Madtrix is not just another data pipeline. Madtrix combines data pipelines and contextual data in order to deliver the best data possible for marketing use cases, data and business knowledge together in actionable datasets, focus on analytics not gathering data and building pipelines.
Cross platform analytics
Cross platform campaigns in a unified view directly on the ad platforms, without having to change operational data or campaing renaming or using utm tags to bring the campaigns together on google analytics
Set budgets and KPI goals for the cross channel campaigns over all ad platforms. Tag campaigns for segmented reference data
Customer Journeys and funnels
Map customer journeys or funnels over all platforms all the way to the sales and delivery of product or service and even further. Spot bottle necks and gaps and optimize the whole lifecycle of customer
Report and analytics ready data
Ready for reporting data models. Dimensional models for automatic management of data that might be changed afterwards in the ad platforms, no repeat backfilling needed. Contextual data added to the data which explains the data.
From data professionals to marketers
Our expertise stems from analytics and profitability in many business functions and markets. Our mission is to take away the complexity and enable marketers to make decisions that drive business results.